02 Apr Q&A with a MICE Industry Leader: Ghana’s Event Planning Boom
We sit down with [Industry Leader’s Name] to discuss the evolving landscape of MICE in Ghana and the opportunities for businesses and investors.
Q&A with a MICE Industry Leader: Ghana’s Event Planning Boom
As Ghana continues to rise as a leading destination for Meetings, Incentives, Conferences, and Exhibitions (MICE) in West Africa, we sat down with His Royal Panford, a renowned MICE industry strategist and President of the Street of Gold Foundation, to get his insights on the current boom in Ghana’s event planning scene.
What’s driving the growth of Ghana’s MICE industry right now?
His Royal Panford: A few key things. First, Ghana has become a stable, accessible, and culturally vibrant destination. Business travelers feel safe here, and our government is investing in infrastructure, which helps a lot. The Accra International Conference Centre, Kempinski, Rock City, and other venues are attracting major international events. Secondly, our youth are entering the industry with fresh ideas and energy—there’s a new wave of innovation and professionalism.
How has the perception of event planning changed in Ghana over the past few years?
His Royal Panford: Event planning is no longer just about putting chairs in a room. It’s now about delivering experiences. Corporate clients want immersive, branded, tech-driven events that align with their vision. We’ve also seen a shift toward sustainability and storytelling—events are platforms for impact.
What are the biggest challenges event planners in Ghana face today?
His Royal Panford: Access to funding is still an issue, especially for younger planners starting out. Also, while we’ve made great strides in infrastructure, consistency in service delivery can vary. We’re working on raising standards across the board. Another challenge is seasonality—balancing peak event periods and slow months takes strategy.
Ghana is hosting more international conferences. How is the local industry preparing for global standards?
His Royal Panford: We’re investing in training, certifications, and partnerships. Organizations like Women in MICE and MICE Africa are building capacity through workshops, mentorship, and international exchanges. Our professionals are becoming globally competitive. We’re also promoting digital tools to streamline event management.
What role does culture play in Ghana’s MICE appeal?
His Royal Panford: Culture is everything. People don’t just come here for a conference—they come for the Ghanaian experience. From our food and music to our fashion and festivals, we infuse culture into events. This makes Ghana stand out. We call it “Touch the Difference—Experience Ghana.”
Where do you see the future of Ghana’s MICE industry heading in the next 5 years?
His Royal Panford: Ghana is poised to become the MICE hub of Africa. We will see more international collaborations, purpose-driven events, and tech integration. Hybrid events will evolve, and Ghana will host major summits, expos, and industry fairs. Our youth will lead this next wave, supported by global partnerships.
Final thoughts for anyone considering Ghana for their next business event?
His Royal Panford: Come and see the magic for yourself. Ghana offers more than just venues—it offers stories, connections, and opportunities. With the right team and the right support, your event here won’t just succeed—it’ll be unforgettable.
Interview by: MICE Ghana
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