2015 – The Birth of an Idea

Recognizing the potential of Ghana as a MICE hub, industry leaders and stakeholders began discussions on formalizing an initiative to promote the sector.

Initial partnerships with hospitality businesses, event organizers, and tourism boards were established.

2017 – The Official Launch of MICE Ghana

MICE Ghana was officially launched as a strategic organization to promote business events, conferences, and exhibitions in Ghana.

The initiative gained support from government agencies, private sector stakeholders, and international partners.

Ghana hosted several major business summits and international trade fairs, increasing global interest in its MICE potential.

2019 – Strengthening Global Partnerships

MICE Ghana participated in international MICE conferences, including IMEX, IBTM World, and Africa MICE Forums, to promote Ghana as a preferred destination.

The organization established connections with global MICE associations, attracting international events to Ghana.

Collaboration with Street of Gold Foundation and Women in MICE to empower women in the industry.

2021 – Post-Pandemic MICE Revival

In response to the global pandemic, MICE Ghana introduced virtual and hybrid event solutions, ensuring business continuity for the sector.

Launched the MICE West Africa Hub initiative to position Ghana as a leading hub for regional and continental events.

Increased partnerships with hotels, convention centers, and airlines, enhancing travel and accommodation infrastructure for business travelers.

2023 – Expansion and Innovation

Hosted the first-ever Miss MICE Global pageant, showcasing women’s leadership in the MICE industry and promoting Ghana’s cultural and business tourism.

Successfully organized MICE-focused investment forums, drawing attention from business leaders, investors, and policymakers.

Strengthened regional partnerships with West African countries, promoting cross-border MICE opportunities.

2024 – A Year of Mega MICE Events

Launch of Takoradi: A City of Christmas, a groundbreaking tourism initiative promoting festive tourism in Ghana.

Hosted the West Africa Hotel Expo 2024, bringing together industry leaders to discuss the future of hospitality, tourism, and MICE development.

Expanded MICE Ghana’s international collaborations, securing strategic partnerships in Tanzania, Kenya, Rwanda, and Ethiopia.

2025 – Celebrating a Decade of MICE Ghana

MICE Ghana will celebrate its 10th Anniversary, reflecting on a decade of achievements and strategic growth in the MICE sector.

Organizing the MICE Africa-Netherlands Road Show 2025, strengthening business connections between Africa and Europe.

Hosting Business MICE Tourism Italy 2025, showcasing Ghana’s excellence in global MICE engagements.

Introducing new initiatives focused on MICE education, talent development, and sustainable event management.

Looking Ahead

MICE Ghana is dedicated to driving the future of business tourism, innovation, and investment in Ghana and West Africa. As we move forward, we continue to:

✅ Expand global partnerships

✅ Host world-class exhibitions and conferences

✅ Support sustainable and technology-driven MICE solutions

✅ Empower the next generation of MICE professionals

Join us as we shape the future of MICE in Ghana and beyond!